Course Title: Business Strategies
September - December 2023
Download the Teaching Materials and Assignments Templates.
Course Description
Business strategies are the plans and actions that a company adopts to achieve its goals and objectives. A business strategy course teaches students how to analyze the internal and external environment of a business, identify its strengths, weaknesses, opportunities and threats, and formulate effective strategies to gain competitive advantage, increase profitability, and create value for customers and stakeholders. A business strategy course covers topics such as strategic management, business models, innovation, entrepreneurship, corporate social responsibility, and global business. Students learn how to apply various tools and frameworks to analyze and evaluate different business scenarios, and how to design and implement strategic plans. A business strategy course also develops students' critical thinking, problem-solving, communication, and leadership skills.
On completion of this course, the students should be able to:
1.Demonstrate knowledge of the fundamentals of management and the business environment of the company from public and private sectors.
2.Describe the basic philosophy of marketing as it pertains to the culinary sector, including the influences that affect consumer buying behavior and the marketing mix.
3.Explain the marketing communication process and the nature of the communication mix.
4.Demonstrate an understanding of the role that financial information, concepts, and principles have in the business.
5.Produce a Business strategy plan for a company and derive the financial measures.
The teaching materials will be published below:
Download Business Strategies Week 01.pdf
Download Business Strategies Week 02.pdf
Download Business Strategies Week 03 and 04.pdf
Download Business Strategies Week 05 and 06.pdf
Download Business Strategies Week 07.pdf
Download Business Strategies Week 08.pdf
Download the Course Outline for the Mid-term exam.pdf
Download the BCG excel template
Download Business Strategies Week 10-12.pdf
Download Business Strategies Week D.pdf
Download Business Strategies Week 14.pdf
Download Business Strategies Week 15.pdf
Download Business Strategies Week 16.pdf
Download the Course Outline for the Final exam.pdf
1. Marketing Function
Simulation: Ice Cream Magnate (this simulation game we played during our class)
Try It
Now that you’ve learned about the marketing mix and how it works, it’s time to give it a try yourself.
The simulation below gives you a chance to take a “great business idea”—in this case, ice cream—and play around with the four Ps of marketing.
Try the simulation a few times to see how different choices lead to different outcomes. In a simulation it’s good try out choices you think are right, as well as those you suspect are wrong, since you can learn from both. All simulations allow unlimited attempts so you can gain experience exploring and applying the concepts.
2. Segmentation and Targeting
Simulation: Segmenting the Ice Cream Market
Try It
We’ve been talking a lot about segmentation and targeting and discussing how they both work in real-life marketing. Now it’s time for you to give it a try.
Remember the ice cream shop you ran in a simulation earlier in the course? We’re going back to that scenario: you are an entrepreneur working to build your house-made ice cream business. This time you’ll explore how to use segmentation, targeting, and the marketing mix to grow the business.
Try the simulation a few times to see how different choices lead to different outcomes. In a simulation you should take the opportunity to try out choices you think are right and some you suspect are wrong, since you can learn from both. All simulations allow unlimited attempts so you can gain experience exploring and applying the concepts.
Good luck!
3. Ethics and Social Responsibility
Simulation: Ethics
Try It
Play the simulation below multiple times to see how different choices influence the outcome. All simulations allow unlimited attempts so you can gain experience applying the concepts.
4. Pricing Strategies
Simulation: Demand for Food Trucks
Try It
Play the simulation below multiple times to see how different choices lead to different outcomes. All simulations allow unlimited attempts so that you can gain experience applying the concepts.