Course Title: Visitor Attraction Experience
Campus Nanning Normal University (NNU) Mingxiu
September 09, 2019 - December 31, 2019
Introduction
The course has various examples and small case studies that will help the students understand how experiential tourism marketing comes to life through the conceptualisation and provision of services. New technologies have provided useful tools to enhance the experience, but other aspects pertaining to service delivery and service design, such as local inhabitants' roles or the notion of authenticity, are also elements that contribute to magnifying the experience. The course aims to try to bridge the gap between utilitarian and experiential approaches: the tangible dimensions of the service delivery are seen as enhancers that will allow consumers to experience more fully the emotions and experiential benefits of the tourism product.
Expected Learning Outcomes
By the end of the curse students should be able to:
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Understand the main characteristics of the new consumer/tourist behaviour and the marketing implications related to them.
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Appreciate the role of emotions in creating a memorable experience and understand how it can be managed to generate a worthy experience.
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Understand the different approaches that aim to measure quality and guarantee a satisfying outcome for the consumer.
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Know the marketing implications, in terms of authenticity, for promoting and improving the image of a destination.
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Compare and contrast the different definitions of satisfaction.
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Define and understand what the flow experience entails and the conditions that prevail for its occurrence.
Assessment method
Students' achievements are measured and evaluated by:
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the ability to develop a critical appreciation of the role of marketing in tourism industry;
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the ability to develop team working skills, in particular: organization, negotiation, delegation;
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the ability to build team work; co-operation; leadership; following.
Students’ achievement will be graded according to the faculty and university standard using percentages: 0%- 59% (fail); 60%-100% (pass).
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