Course Title: Sustainable Tourism
Campus Nanning Normal University (NNU) Mingxiu
September 09, 2019 - December 31, 2019
Introduction
Tourism normally has an important multiplier effect for local or national economies. Therefore, tourism can be practised in a sustainable inclusive manner whereby it contributes to the wellbeing of the tourists and of the local people it employs and who live in the areas tourists go. So, if we want to develop social and economic impacts we need to think about sustainability and sustainable tourism: Environmental sustainability, Economic and financial sustainability, Social and cultural sustainability.
Tourism is the largest growing industry on earth, it already represents 7 trillion USD annual turnover or 9.5 % of global GDP and is rising with 4% every year. Tourism has created directly 100 million jobs (3.4% of global employment) and supports 270 million jobs indirectly. If Global Tourism would be a country, its economy would rank third.
The coming generation of tourism operators, managers and policymakers have the obligation to include sustainability in their plans and operations. The industry has moved already great strides but still more can be done. I hope that this course will inspire students to think about tourism sustainability and act upon it.
Expected Learning Outcomes
By the end of the curse students should be able to:
-
Express the essential concepts of sustainable tourism and describe its relevance to developing countries
-
Define the concept of sustainable tourism development in both its ethical and pragmatic dimensions
-
Describe the technical principles on which sustainable tourism development is based
-
Highlight the key role that local citizens, private-sector representatives and civil-society organizations all play in sustainable tourism development
-
Describe the unique economic characteristics of tourism and how the composition of the tourism sector impacts the destination economy
-
Introduce the analytical models used in destinations planning and describe their relevance to sustainable tourism
-
Assess the specific ways in which multi-stakeholder collaboration can contribute to sustainability.
-
Define the cluster approach to tourism development and explore the relationship between the formation of tourism clusters and the growth of tourism destinations
-
Expand the definition of economic, social, cultural and environmental capital and examine methods for measuring each type of local capital
-
Introduce the main concepts and instruments involved in marketing tourism destinations.
Assessment method
Students' achievements are measured and evaluated by:
-
the ability to develop a critical appreciation of the role of sustainability in the tourism industry;
-
the ability to develop team working skills, in particular: organization, negotiation, delegation;
-
the ability to build teamwork; co-operation; leadership; following.
Students’ achievement will be graded according to the faculty and university standard using percentages: 0%- 59% (fail); 60%-100% (pass).
Download the Lectures:
