Course Title: Sport and Adventure Tourism
Campus Nanning Normal University (NNU) Mingxiu
September 09, 2019 - December 31, 2019
Introduction
In the past few decades, sport and tourism professionals have realized the significant potential of sport tourism and are aggressively pursuing this market niche. To exploit sports tourism better, students will understand and appreciate the synergy of both the sport and tourism fields. These include the common contribution of sport and tourism to economic regeneration; the heightened sense of the benefits of exercise for health; and the increased media profile of international sport and sporting events. Major sporting events have become important tourist attractions, and events such as the Olympic Games can bring long-lasting benefits to a host city in terms of infrastructure improvements and increased tourism. Likewise, tourism has served as an incubator for new sports disciplines such as volleyball and snowboarding which have developed into competitive events as they have grown in popularity.
Expected Learning Outcomes
By the end of the curse students should be able to:
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Examine the growth of the sports industry
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Discuss the elements in the sports marketing mix
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Explain and conduct a SWOT analysis
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Define participant consumption behaviour
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Understand the different types of consumer decision-making
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Understand the target marketing of sport and adventure tourism and the requirements of successful target marketing
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Define sports products and differentiate between goods and services
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Explain the various stages of the new product development process
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Identify historical trends and significant impacts of sport marketing practices
Assessment method
Students' achievements are measured and evaluated by:
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the ability to develop a critical appreciation of the role of marketing in the tourism industry;
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the ability to develop team working skills, in particular: organization, negotiation, delegation;
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the ability to build teamwork; co-operation; leadership; following.
Students’ achievement will be graded according to the faculty and university standard using percentages: 0%- 59% (fail); 60%-100% (pass).
Lectures are not available to download.