Course Title: Marketing for Tourism, Hospitality & Events
Campus Nanning Normal University (NNU) Mingxiu
September 09, 2019 - December 31, 2019
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Introduction
This course brings together theory and practice. It covers a wide range of applications, tourism industry and markets, exploring the ways in which marketers respond to situations that demand an innovative response. We have particularly focused on understanding how the fast-evolving area of digital marketing is being integrated into marketing thinking and practice: the emergence of social media and advances in technology that have opened up tools such as m-marketing, s-marketing and f-marketing have made a huge impact on the marketing landscape. We have reinforced the emphasis on corporate social responsibility and marketing ethics, again in line with the increasing importance of these concepts to practising marketers.
The aim of this course is to enable students to critically evaluate the importance and opportunities offered by marketing in the context of tourism, hospitality and events management. Students will be given an opportunity to gain a comprehensive understanding of marketing principles specific to the fields of tourism, hospitality and events. The course will not only analyse these principles from a global perspective, but it will also provide real-life examples that influence the tourism and hospitality marketplace by well-integrated international case studies to illuminate the practical realities of marketing within the field, focusing on the need to create a flexible, adaptive approach to marketing products and services around the globe.
Expected Learning Outcomes
By the end of the curse students should be able to:
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Develop marketing strategies based on product, price, place and promotion objectives.
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Appreciate for the global nature of marketing and appropriate measures to operate effectively in international settings.
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Understand the key players in the global tourism industry and how various micro and macroenvironmental forces shape the tourism industry worldwide.
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Demonstrate an ability to work in a team and to manage a team-based project.
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Examine the concepts, methods and applications of Marketing within the context of the tourism, hospitality and events industries.
Assessment method
Students' achievements are measured and evaluated by:
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the ability to develop a critical appreciation of the role of marketing in tourism industry;
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the ability to develop team working skills, in particular: organization, negotiation, delegation;
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the ability to build team work; co-operation; leadership; following.
Students’ achievement will be graded according to the faculty and university standard using percentages: 0%- 59% (fail); 60%-100% (pass).
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